Prada has signed off on a three-year collaboration with
Startupbootcamp to promote startup fashion companies. The Prada Group
will participate in an initiative called FashionTech, to help the
selection and growth of 30 startups, according to Spanish publication
Modaes.
Run by Startupbootcamp, the FashionTech program will spend three
years helping the 30 selected startups to accelerate. Participating
startups will offer innovative technological solutions for meet
current and future market challenges from marketing to retail.
Startupbootcamp expects over 500 FashionTech candidates annually.
Since its founding in 2010, Startupbootcamp has become one of the
largest accelerator networks for startup companies within the fields
of financial services, food, energy, health, media, commerce.
According to Money.it, the Prada Group’s head of marketing and
communication, Lorenzo Bertelli, said in a statement, “Creativity and
innovation have always inspired the choices of the Prada Group in
every area and today more than ever they have become an essential
element of competitiveness in this sector.
“Innovating means thinking outside the box: thanks to this program,
Prada will have the opportunity to immerse itself in a stimulating
creative process from which to draw new ideas and develop new
connections.”
Photo: Startupbootcamp